Self-Portraits. Journal Essay Example | Topics and Well Written Essays - 750 words - 2

Self-Portraits. Journal - Essay Example Using a journal format prevents these ideas from sounding like second hand information, and makes his ideas known as well as interesting. As an artist that depicts people most of the time, I am highly interested in expressing the different emotions that humans are highly capable of showing. The various people I have painted also includes myself, simply due to being a quick subject to study on, as well as me being the most easy-to-find model around. I have shown this through the numerous self-portraits I have painted throughout my lifetime, which is roughly 10% of the bulk of my artworks (van de Wetering, 2005). However, it is not only I but also other artists of my time like Gerard Dou and Frans van Mieris made a considerable number of self-portraits as well, which does not make my output sound unique during that period. Throughout my entire career, it can be observed that my self-portraits also change along with my age and preferred methods of painting, which in a way would also tell the viewers my life as if it were a running timeline (van de Wetering, 1997). I am able to do so by using a mirror while looking at it as I paint (Berger, 2000). Not only are people able to see how I have aged, but also they could also see the different techniques that I have acquired, which resulted in my unique style of layering multiple brush strokes until the surface almost looks like it was sculpted and molded, not painted on (van de Wetering, 1997). My artistic choices in composition can be viewed as rather dark or muted, but as I have progressed in my profession, a certain drama can be seen in the sharp contrast of light and shadow. This is regarded as one of my most distinguishing styles, the chiaroscuro, which is one of my ways to show my non-conformist ideals with regards to how and what I paint (van de Wetering, 1997). The prominence of my choice of dark

Holy Moly Essay Example for Free

Holy Moly Essay Socrates is simply asking questions to get a straight answer from Euthyphro, which he is unable to do. When asked, â€Å"what is piety? † Euthyphro answers â€Å"Doing as I do†. He thinks he is doing the pious thing by bringing his father up on charges of impiety. In his words, he is saying prosecuting anyone guilty of murder, no matter who they are . Socrates , basically is not entertained by this response, because it is not an answer. When asked again â€Å"what is Piety? † Euthryphro responds with, â€Å" What is dear to the Gods is pious and what is not dear to them is impious†. Socrates asks† Is the pious loved by the gods because it is pious? Or is it pious because it is loved by the gods? Euthyphro is contradicting himself. That which is dear to the gods is dear to the gods because it is first loved of them, not because it is dear to them. But the pious or holy is loved by the gods because it is pious or holy. Which is the same as saying that it is loved by them because it is dear to them. His explanation is going in circles. When asked again, Euthyphro responds, â€Å"Piety is knowing how to please the Gods in word and deed, by prayers and sacrifice† Socrates responds by saying that it is a way of doing business between the gods and men. You ask the gods what you can do and they tell you what they want you to do. Euthyphro has failed to show what pious is. I believe Socrates goal in the dialogue was to change his mind about prosecuting his father and to determine whether Euthypro’s definition of piety or impiety was sufficient enough to prosecute his own father for murder and to clear himself of his indictment. The features of the dialogue that led me to believe this was when Socrates asked, â€Å"Are you able to show your father guilty of murder or that all the gods are agreed in approving of our prosecution of him. Then says to Euthyphro† If you had not certainly known the nature of piety and impiety, I am confident, you would not have charged your father with the murder† Euthyphro, then hurries away , I am thinking to save his father from being tried for murder. If Socrates knew the nature of piety and impiety he may have been able to clear himself of Meletus and his indictment.

Beowulf Young and Old Essay -- Epic of Beowulf Essay

Beowulf Young and Old Despite Beowulf’s almost supernatural strength, stamina and stature, he ages just the same as any other human being. In the human life cycle, one generally begins naive and inexperienced and ages into an adult of more wisdom and knowledge. Akin to others in his time, Beowulf starts as a young fearless warrior and grows into an aged prudent king. From the beginning of his life as a warrior to the end as a king, he gains and develops glory, responsibility and courage, all vital to his reign as a successful king. Beowulf’s responsibility differs from a warrior to a king. As a young fighter he has responsibility to his Geatish king as well as to Hrothgar. His king, Hyglac, relies on Beowulf to represent him and the Geats; Hrothgar depends on Beowulf to save his people from the aggressor Grendel. Beowulf professes to Hrothgar â€Å"To heighten Hygelac’s fame and gladden his heart, I hereby renounce sword and the shelter of the broad shield,† (435-448), which shows his dedication and responsibility for the reputation of his leader. As he grows older and wiser, his responsibilities change from warrior to king. As king of the Geats he has a reputation to maintain and the responsibility to protect his people. When the dragon attacks, he sacrifices his well-being for the safety of the Geats despite his justified forecast of his own death. It is apparent that the older Beowulf has much more responsibility in comparison to the young Beowulf. He not only has to...

Classroom Management Essay

During my classroom observation, I observed the classroom of Mrs. Shanesta Pettway. Mrs. Pettway is a 9th grade history teacher at Jeff Davis High School. She runs a very structured class with a well plan classroom management plan. Mrs. Pettway follows a strict schedule during the 50 minutes of class time that students follow such as 15 minute bell ringer at the beginning of class, 15 minutes of lecture and class participation, and 15 minutes of section review assessment questions. She utilizes the final five minutes for students to put away books and prepare for their next class. Her classroom management plan does not allow students much time to talk or interact with each other. Her transition from the bell ringer to the class lecture was very smooth and the students seem to be in routine with moving from one assignment to the next. I believe her daily schedule is a great method of classroom management because it helps her to keep the students on track. Interaction with Students Mrs. Pettway fully interacts with her students throughout the class period. She walks also the classroom and monitors the progress of each student and makes sure they are staying on task with their assignment. She gets students involved in the discussion questions by randomly calling on them to answer questions. When her students have questions or do not understand information about their assignment, she provides them feedback to get them back on the right track. Classroom Setup The classroom is set up with 27 students. The students’ desks are all facing the front of the classroom. Her class consisted of a whiteboard, smart board, and projector. Mrs. Pettway desk is also stationed at the front of the classroom where she is able to see each student. The students are seated  in the classroom in alphabetical order facing the white board where the objectives and assignments and daily schedule were placed visible to the students. She also has two tables in the classroom that are seated away from the rest of the class for students with behavior issues. Classroom rules are placed on the wall near the entrance of the classroom visible for all students to see as they enter the classroom. Examples and Incidents of Mutual Respect Mrs. Pettway seems to be the person controlling the class at all times. She has built a personal rapport with students and they have a lot of respect for her. Mrs. Pettway greets the students by theirs name as they enter the class. When students want to get her attention they raise their hand, she acknowledges them and provides them with an appropriate answer. For example, when Mrs. Pettway was during her lecture, all students were attentive and listening. Her class exhibited no behaviors or distractions during class time. She also gives her students mutual respect by acknowledging and praising them for engaging in class discussion and completing the classroom before the end of class. Preventive Procedures and Activities At the beginning of class, Mrs. Pettway had already had her books turned to the chapter that she would be lecturing from. She also had the students’ assignments for the day listed on the board so they would know what the tasks were for the day. Her lesson was prepared before class and she was confident in the information she was teaching. The class activities were in line with the lecture and class discussion that was previously discussed and they were engaging and seemed to be interesting for the students. Discipline model used in the classroom and school The discipline model that was used in the classroom was to separate the students that had disruptive behavior from the rest of the class. She stated that she uses this model because it helps to cut down on the distractions and helps the rest of the class stay on track. Another discipline that she uses is parent teacher conferences for students with disruptive behavior. The schools discipline policy of disruptive behavior usually result in ISS in school suspension, detention, or suspension away from school. How does the teacher deal with a parent or guardian of a disruptive child? Mrs. Pettway stated that she holds parent or guardian conferences for her students often. If a student is being disruptive in the classroom, she makes contact with the parents or guardian for a conference to discuss the behavior. Mrs. Pettway stated that she deals with a parent or guardian of a disruptive child in a calm and professional manor. She discusses the student’s behaviors with the parents and possible solutions. She also stated that she works closely with the parents to set achieve goals for their child, monitor their behavior and holds follow up conferences with the parents to determine if the student’s behavior is improving. In conclusion, I learned how to effectively run a classroom management plan. The classroom observation was very informative and a great learning experience. I discovered different ways to deal with classroom behavior without affecting the learning of the other students in the classroom. I really enjoyed this classroom observation experience.

Reward System And Its Impact On Employee Motivation Essay

Social networking also referred to as social media. The growing usage of social media indicates a potentially effective new platform for advertisers. Social Media, today, is among the ‘best opportunities available’ to a brand for connecting with Prospective consumers. Social media is the medium to socialize. These new media win the trust of consumers by connecting with them at a deeper level. Social media marketing is the new mantra for several brands since early last year. Marketers are taking note of many different social media opportunities and beginning to implement new social initiatives at a higher rate than ever before. Social media marketing and the businesses that utilize it have become more sophisticated. One cannot afford to have no presence on the social channels if the competitor is making waves with its products and services. The explosion of social media phenomenon is as mind boggling as that and the pace at which it is growing is maddening. Global companies have recognized social media marketing as a potential marketing platform, utilized them with innovations to power their advertising campaign with social media marketing. —————————————————————————————————————- KEY WORDS: Social networking, Marketers, Socialize, Media SOCIAL NETWORKING Social networking, also referred to as social media, encompasses many Internet-based tools that make it easier for people to listen, interact, engage and collaborate with each other. Social networking platforms such as Face book, MySpace, YouTube, LinkedIn, Twitter, blogs, message boards, Wikipedia and countless others are catching on like wildfire. People use social networking to share recipes, photos, ideas and to keep friends updated on our lives. SOCIAL NETWORKING IN MARKETING Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or â€Å"updates† with others. Face book, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. ORIGINATION OF SOCIAL NETWORKING According to a BBC Radio 4 documentary, the origins of social networking can be traced back to the 1970s. While conducting research for the radio show, The Secret History of Social Networking, the BBC’s Technology Correspondent, Rory Cellan-Jones, found that in 1973 the owner of a record shop in Berkeley California placed an analogue computer in his store and invited people to come in and type messages. The computer quickly became a popular attraction, especially amongst University of California students who would come in to the store to post messages and take part in discussions on the analogue machine. One of the first social networking Web sites, launched in 1997, was SixDegrees. com. This site started the trend of enabling users to create personal profiles and make lists of their friends. Two years after the fall of Six Degrees, Live Journal offered authors options to add a list of friends to their profile page. Other early social networking sites include Friendster and online dateing service Ryze. MySpace launched in 2003. However, the site didn’t start drawing the attention of the masses until well into 2004, due largely in part to MySpace changes that allowed teenagers to join the social network. Since their introduction, social networking sites (SNS) have attracted millions of users, whereby many people integrate these sites into their daily practices. The conception of Googlebuzz. com has been recently introduced to rival the likes of facebook, which has 350 million users. Here is a timeline to show the progress of the social networking world. 1995: Classmates. com is a social media website created by Randy Conrad. The website helps members find, connect and keep in touch with friends and acquaintances from school life. Classmates has more than 40 million active members in the US and Canada. In early 2008, Nielson Online ranked Classmates as number 3 in unique monthly visitors among social networking sites. 1997: Sixdegrees. com was named after the six degrees of separation concept and allowed users to list friends, family members and acquaintances and see their connection with any other user on the site. It was one of the first manifestations of a social networking websites in the format now seen today. Sixdegrees closed in 2007. At its height, the website had about a million users. 1999: Cyworld. com is a South Korean social networking service. Users can have â€Å"apartment like† spaces which make for a sim-world like experience. The ‘cy’ in Cyworld could stand for Cyber; however, it also plays on the Korean word for relationship. A 2005 survey showed that 25% of South Korea was users. 2002: Friendster. com has over 115 million registered users and over 61 million unique visitors per global month. Over 90% of friendster’s traffic comes from Asia. The website is also used for dating, discovering new events, bands and hobbies. 2003: Myspace. com launched after eUniverse employees with Friendster saw its potential and mimicked the more popular features of the social networking site. Myspace became the most popular social networking site in US 2006. The 100th million account was created on August 9 2006. 2005: Bebo. com is an acronym for â€Å"blog early, blog often†. It is similar to other networking sites; the site must include two specific modules, a comment section and a list of users’ friends. The site claims 40 million users. 2006: Facebook. com is the most popular social networking site boasting 350 million users. It was founded by Mark Zuckerberg who studied at Harvard University. The websites membership was initially limited by the founders to Harvard students, but was expanded to other colleges. Facebook has met with some controversy being blocked in countries such as, China, Syria and Iran. The original concept for Facebook came from the colloquial name for books given out at the start of the academic year by universities designed to help students get to know one another better. 2006: Twitter. com is a social networking site that that enables its users to send and read messages known as â€Å"tweets†. Tweets are text based posts of up to 140 characters displayed on the authors profile page and are delivered to the author’s subscribers known as followers. It is sometimes described as the â€Å"SMS of the internet† and is widely popular with about 5 million users. ROLE OF SOCIAL MEDIA IN MARKETING: Social media is now increasingly becoming an ingrained aspect of political campaigns, national defence strategies, public policy, public relations, brand management and even intra company communication. Since the major task of marketing as tool used to inform consumers about the company’s products, who they are and what they offer, social marketing plays an important role in marketing.  · Social media can be used to provide an identity about the companies and the products or services that they offer.  · Social media helps in creating relationships with people who might not otherwise know about the products or service or what the companies represent.  · Social media makes companies â€Å"real† to consumers. If they need not just talk about the latest product news, but share their personality with them.  · Social media can be used to associate themselves with their peers that may be serving the same target market.  · Social media can be used to communicate and provide the interaction that consumer look for. THE GLOBAL IMPACT OF SOCIAL NETWORKS IN MARKETING According to comScore, a marketing research company that tracks Internet traffic, social networking sites accounted for 13. 8 billion display ad impressions in August 2009, representing more than 25 percent of all display ads viewed online, in a study of U. K. online display advertising on social networking sites. Social media is changing the way marketing is done. No longer can marketers rely on putting out one general message to the public. In Malaysia, 80% of affluent Malaysians use social networking sites. The opinions of bloggers and friends have become more influential than advertisements. Using social media allows businesses to reduce cost on marketing or connect with customers. A number of Malaysian companies use social network to promote their product or service. A recent example is mobile operator DiGi who used social networking to create awareness on mobile broadband. One of the many campaigns DiGi did was Pimp My Broadband which was a contest allowing people to post up creative videos to the site. DiGi used mostly Face book and Twitter to spread the word and communicate with people. In another example, the Prudential insurance company was running in December 2009 a contest for which people were asked to guess the retirement fund a fictional character named Adam would need to retire comfortably. This campaign was heavily promoted over social networks and blogs. Most organisations have jumped onto the social networking bandwagon. Large and small organisations alike maintain Facebook fan pages and groups. The leading budget travel airline, AirAsia, has more than 20 different Facebook pages and groups that promote some aspect of their service. It also has Twitter feeds as well as its own social network located at www. airasia. ning. com. The results have been impressive. It claims to lead all other airlines with a fan base of approximately 100,000. The AirAsia blog is ranked as the world’s second most popular blog site by an airline while CEO Tony Fernandes’ blog is the most popular in Malaysia by a corporate leader. Its YouTube site is very popular while its Twitter account has 15,500 followers. AirAsia’s investment of time and effort to reach out socially to Internet users must be bringing results; it recently announced plans to launch a brand new social network for travellers. The Nielsen Company estimates online advertising spent on the top social network and blogging sites increased 119 percent, from approximately USD49 million in August 2008 to approximately USD108 million in August 2009. Businesses and professionals are also connecting with one another on social networks. It has become commonplace for professionals to maintain accounts at LinkedIn. Using that platform, businessmen are able to find contacts that they can trust as introductions come from people they know and trust. SOCIAL MEDIA MARKETING IN INDIA – AN OVERVIEW India has 71 million active internet users. Social Media is really picking up new heights in India. Many companies are coming big way for Social Media Optimization for their Product or Services nowadays. During Election 2009 Social Media was used for Influence Indian Voters. Social Media Marketing in India is being undertaken by brands like Tata Docomo, MTV India, Channel V, Clear Trip, Tata Photon, Axe deodorants, Microsoft, Naukri, Shaadi and many more. Besides, numerous Indian celebrities are also using SMM platform to promote their movies, music and events via Twitter, Facebook and personalized blogs. Social Media Marketing is also boosting public relations business. Several PR agencies in India are undertaking brand building exercises for corporate organizations, brands and celebrities. However, to the delight of many among us, the biggest gainers from SMM till date have been the organizations from the Not-for- Profit sector. Several Campaigns like ‘Bell Bajao’ and ‘Jaago Re’ have been quite successful on Social Networking Sites. These campaigns have been spreading the word about their cause through blogs, Twitter and Facebook. SOCIAL MEDIA MARKETING STRATEGIES: SMM is still in its infancy. Most of the online retailers though appreciate its positives fallouts on the brand awareness and promotion; they are still in the early stages of adoption. For an organization willing to invest in social media marketing, it is important to understand why SMM is an important marketing strategy and how it can help: This is the age of consumer satisfaction. It is not about selling it is more about interacting. There is a lot to learn from the customers. Using social media one can identify customers, listen to their feedback and use them to improve and innovate on products or services. SMM is not a mass advertising strategy. It can be used to identify peer groups and advertise to that particular group. Social Media can help in identifying influencers and through them one can guide a prospective customer into making a purchase. SMM calls for novel advertising methods as the attention span of online junta is very low. This is largely due to the multitasking phenomena. A person watching a video clip on YouTube might be simultaneously updating a blog, while reading another one and watching friend’s photographs on Facebook. In order to garner their attention away from distractions the advertisement must be innovative and interesting to hold the imagination and attention of the prospect. At the same time the message must also provoke the recipient into action; like seeking a detailed description of the product/service, or suggesting to a friend, or initiating purchase. So, if the advertisement is trying to sell something then it should be conveniently placed with links so that the prospect can make a purchase with least effort. Similarly Social Media can be used to increase customer loyalty through customer support services and hence improve customer retention. Social Media Marketing can also be used by brands to ward off any negative publicity. But the brands will have to be cautious here as over doing it may further aggravate their customers / stakeholders. There are many things that social media can do for business. Developing a strategy for using it means that the firms need to think about what they want to accomplish this year and determine how social media fits into the plan. One of the benefits of a social media strategy is the fact that the available tools can customized for their particular needs. The firms can choose to concentrate their efforts on the sites that seem to offer the best return on investment, while taking a â€Å"wait and see† stand on the others. Better Marketing Communications Any marketing campaign is only as good as its effectiveness in reaching the client. As the saying goes, you can have the best product in the world but its success depends on its reach to the customers. One advantage that social media networks such as Twitter, Blogspot, MySpace and Facebook possess is that of cross-communication. In other words, much of the information is shared across different social sites. In the past, marketing strategies would target a certain audience based on the resources available. These days, however, if a company has a profile page on Facebook, for example, cross talk alone can generate interest, because of the fluidity of social media websites. Social media sites have helped do away with many geographical and communicative borders; companies who have listings with these sites can place themselves in a position where such communication can be just as effective as a targeted marketing campaign. In the same way, if one person subscribes to a certain company’s web page, it is likely his or her friends will see it and too may become interested. Qualified potential clients can come to the company rather than the other way around! Higher Customer Satisfaction When a company is seen as being active on social media sites, it has just established itself as having its proverbial â€Å"finger on the pulse† of modern society. In a very real way, people take notice and assume that the company has something to say, that it is part of the community rather than simply a static web page. By posting regular updates that subscribers can see, business can appeal to their tastes and, more importantly, that business also has the ability to follow trends and change strategies based on the requirement. A keen observation is always essential for these updates. A close association with current scenario and trends will align the business people to more accurately cater to their audience’s needs. In the past, a happy customer was a customer who could become a regular customer. Today, a happy customer or client has the ability to recommend a company to others grouped under similar target audience. Social networks can accomplish much of the work that in the past was allocated to the more traditional e-mail campaigns. Stronger Financial Returns This final factor should be the most obvious and, at the same time, the most motivating. It only stands to reason that with a larger target base, sales and publicity will naturally increase. One important thing to remember is that there are few if any costs when dealing with social sites. In the past, domain names came with a price tag. Even more relevant was the financial burden which often accompanied building a very good website (web design, maintenance, updates, etc). When a company takes advantage of social media, on the other hand, not only does exposure increase if done in the right manner, but also the financial obligation is little, if any. Why, then, are more businesses not taking full advantage of the tools in front of them? One of the issues is that many out there still consider the social media market a â€Å"niche† sector and haven’t fully implemented their campaigns to include social networking as a part of the overall strategy. Other companies state that not all of their employees are open to newer technologies. Still others just don’t have correct media policies in place; i. e. what can be said, how it can be said, the chain of command to approve updates†¦the list can go on and on. The main issue tends to revolve around the adaptation to changing technologies and sources of revenue. CONCLUSION: There is no escaping social media these days, either for individuals or for businesses. Today, it is impossible to separate social media from the online world. Companies are diverting resources and rethinking their traditional outreach strategies. And as the social media wave dissipates into the vast ocean of connected experiences, the term itself will become an entry in dictionaries and encyclopaedias and we will embark on a new era of knowledge, accessibility and experiences unbound by distance, time or physical walls. It is high time that every business adopts social media and takes it seriously!

The Perfect Murder

The Perfect Murder The Perfect MurderSection 215 of the Criminal code clearly outlines restrictions regarding the withholding or withdrawal of medications to assist a suicide. This section states that, "every one is under a legal duty to provide necessaries of life to a person under his charge if that person is unable, by reason of (...) illness, mental disorder or other cause, to withdraw himself from that charge and is unable to provide himself with the necessaries of life." With these restrictions, many individuals feel their rights are being infringed upon. Doctors especially handle patients extremely cautiously when prescribing medication of any kind. Often a patient will not be administered an ample amount of medication, for fear that if the inevitable occurs, the doctor will be held criminally responsible.In Norway, one doctor has tried testing the laws of euthanasia and suffered the consequences. Dr. Christian Sandsdahlen, age 82, was convicted of first-degree murder by the Supreme Court of Nor way on April 14, 2000.Distributing copies of the Canadian Charter of Rig...Dr. Sandsdahlen was asked by Bodil Bjerkmann (age 42 and suffering from an incurable multiple sclerosis) to help end his agony by prescribing a lethal dose of morphine. The doctor complied and when Bodil Bjerkmann passed away peacefully, Dr. Sandsdahlen demanded to be tried for murder. He was convinced that ethical considerations would prevent him from a conviction and open the door to a judicial debate about the subject. Although the doctor appears to have failed, it is apparent that euthanasia laws in Europe are becoming less strict. Even in Canada it is apparent that euthanasia cannot be ignored.A Saskatchewan farmer, Robert Latimer, was tried for the mercy killing of his severely disabled daughter in October 1997. He was found guilty of second degree murder, which in Canada carries a minimum sentence of ten years, however,

Starch Essays - Starch, Modified Starch, Corn Starch, Dextrin

Starch Essays - Starch, Modified Starch, Corn Starch, Dextrin Starch STARCH Starch is a white, granular, organic chemical that is produced by all green plants. Starch is a soft, white, tasteless powder that is insoluble in cold water, alcohol, or other solvents. The basic chemical formula of the starch molecule is (C6H10O5)n. The simplest form of starch is the linear polymer amylose; amylopectin is the branched form. Starch is manufactured in the green leaves of plants from excess glucose produced during photosynthesis and serves the plant as a reserve food supply. Starch is stored in chloroplasts in the form of granules and in such organs as the roots of the tapioca plant; the tuber of the potato; the stem pith of sago; and the seeds of corn, wheat, and rice. PROGRESS MADE IN DEVELOPMENT: Most starch is used for industrial purposes. Starch is tailor made to meet the requirements of the end-user giving rise to a range of speciality products. Many and sophisticated techniques are applied. A most versatile principle comprises a three step wet modification: Preparation Reaction Finishing By applying different reaction conditions - temperature, pH, additives - and strict process control speciality products with unique properties are made. These speciality products are named modified starches, because they still retain their original granule form and thereby resemble the native (unmodified) starch in appearance. But the modification has introduced improved qualities in the starch when cooked. The paste may have obtained improved clarity, viscosity, film-forming ability etc. Although native starch does have its industrial uses, most often industry requires the functionality of modified starch. The modification is achieved in one of two ways - either by the starch producer, who modifies the starch without disrupting the granules, or by the end-user who cooks and modifies the starch in a single step operation. The first method results in a granular product good for storage and the other in a ready-to-use paste. The two methods do not always act as a substitute for the other. Crush or grind containing gather the pulp and free the resulting the tubers or seeds mix with water resulting paste from impurities dry THE ENZYME USED TO SYNTHESISE STARCH; Starch molecules are susceptible to the action of amylases. The a-amylases are endo enzymes, hydrolyzing a1, 4-glycosidic in the inner regions of the molecules. Products are of varying size and include oligosaccharides and low molecular weight dextrins. The b-amylases are exo enzymes, splitting unmodified amylose chains into maltose units, beginning at the non-reducing end. Amylolytic enzymes are useful in the conversion of cornstarch to corn syrup. USES: Aside from their basic nutritional uses, starches are used in brewing and as thickening agents in baked goods and confections. Starch is used in paper manufacturing to increase the strength of paper and is also used in the surface sizing of paper. Starch is used in the manufacture of corrugated paperboard, paper bags and boxes, and gummed paper and tape. Large quantities of starch are also used in the textile industry as warp sizing, which imparts strength to the thread during weaving. THE RELATION OF PROPERTIES TO USE: Properties of starch. Surface of starch granules app. 30 ha/g Specific density app. 1.55 g/ml Specific heat 1.22 kJ/g Bulk weight of starch 80% DS app. 0.7 g/ml DS of moist centrifugate app. 0.6 g/ml Brightness (MgO2 = 100%) app. 95 % Starch is abundant. All major agricultural crops contain starch. Colder climates favour potato growing, the tropics cassava, while grain varieties are grown all over the world. With sun and water as the main limitations, fifteen tons of starch dry mater can be achieved per hectare. Modern techniques enable starch to be extracted from agricultural crops with high yield and extreme purity, making starch the most versatile crop used within the food and chemical industries. The starch granule is a compact package of pure glucose polymer. The purity and efficient moisture absorbing properties of starch have made it indispensable in the production of medicinal tablets and as a moisture regulator. Polymer releases from the granule during cooking. At 60 oC, the polymer begins to hydrate, adding its viscosity and gelling power to the water. This is the way puddings are made in the home - just by using native starch. The food industry also employs native starch as a binder and thickening agent in snacks, meat products, sausages,